Melta’s mission is to represent and support liquor traders across Kenya, fostering a thriving and responsible liquor industry while advocating for the interest of our members We aim to promote professionalism, ethical business practices, and sustainable growth, while working in collaboration with relevant stakeholders to create a conducive environment for liquor trade
MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices
Medium Liquor Traders Association was thought of in June 2020 by the founder Mr. Mbogo Frank, after noticing the plight of liquor traders in Kenya, when the country first experienced COVID-19 restrictions on a national restriction on alcohol. The liquor was not organized and did not have a voice to represent their needs and amplify the challenges they faced as a result of the national lockdown restrictions on liquor sales. Other African countries dealt with the situation differently whilst facing the global pandemic.
