Metropolitant Liquor Traders Association
MELTA
Uniting Spirits, Empowering Success
Mission
Melta’s mission is to represent and support liquor traders across Kenya, fostering a thriving and responsible liquor industry while advocating for the interest of our members We aim to promote professionalism, ethical business practices, and sustainable growth, while working in collaboration with relevant stakeholders to create a conducive environment for liquor trade
VISION
MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices
Memberships
Wines & Spirits
Small, Medium & Large
Public Entertainment Venues
Cinemas/Movies, Theme Parks
Premises & Hotels
Licensed upto 3 am & 11pm
Consultants Artists
Consultants/Artists/Entertainers
Restaurant & Bars
Multiple Ownership
Owners & Assosiations
Are U reADY?
Structure & background
Medium Liquor Traders Association was thought of in June 2020 by the founder Mr. Mbogo Frank, after noticing the plight of liquor traders in Kenya, when the country first experienced COVID-19 restrictions on a national restriction on alcohol. The liquor was not organized and did not have a voice to represent their needs and amplify the challenges they faced as a result of the national lockdown restrictions on liquor sales. Other African countries dealt with the situation differently whilst facing the global pandemic.
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Companies Engaged
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Frank Mbogo
Chairman - MELTA
Our
objectives
Representing the interests of the liquor traders in Kenya at various levels, including government bodies, regulatory agencies, and industry forums, to advocate for favourable policies, fair licensing procedures, and taxation frameworks that support the growth and sustainability of liquor trading businesses.
Advocacy & Representation
Participating in the development of policies and regulations related to the alcohol industry, providing expert input and recommendations, and influencing decision-making process to ensure the concern and needs of liquor traders are adequately addressed.
Policy Development & Influence
Providing educational and training programs to liquor traders, aimed at enhancing their knowledge, skills, and professionalism in areas such as responsible alcohol sales, customer service, business management, compliance with legal requirements, and health and safety practices.
Education & Training
Establishing a centralized platform or communication channels to disseminate relevant and up-to-date information to liquor traders, including market trends, legal updates, industry best practices, and business development resources, to empower them with valuable insights for informed decision-making.
Information and Resource Sharing
Creating opportunities for liquor traders to network, collaborate, and share experiences, fostering a supportive community where members can exchange ideas, discuss challenges, and learn from one another to enhance their businesses’ growth and success.
Networking & Collaboration
Promoting responsible alcohol consumption practices among liquor traders and their customers through awareness campaigns, partnerships with alcohol organizations, and initiatives aimed at reducing underage drinking, combating alcohol-related harm, and promoting the well-being of communities.
Social responsibility
Offering assistance and guidance to liquor traders in areas such as business planning, financing options, marketing strategies, and operational efficiency, to help them establish and sustain successful enterprises.
Business Support & Development
Encouraging and facilitating adherence to legal requirements, industry standards, and ethical practices among liquor traders, promoting responsible business conduct, fair competition, and a positive public image for the alcohol industry.
Compliance & Ethics
Collaborating with other industry associations, trade organizations, and stakeholders withing the alcohol industry to address common challenges, share knowledge and resources, and work collectively towards the growth and improvement of the sector.
Industry Collaboration
Advocating for policies and initiatives that recognize and promote the economic contribution of liquor trading industry to the national economy, highlight its role in job creation, revenue generation, and supporting local business and supply chain.
Economic Contribution
Latest News
Successful Follow-Up Meeting with PAVRISK on Current Tariffs Compliance
We are pleased to announce that MELTA, KAHC, and PERAK recently held a highly productive meeting with PAVRISK to discuss the current state of tariffs compliance. The meeting was marked
Productive Partnership and Collaboration Discussions at the MELTA and Tourism Fund Meeting
The recent meeting between the Management and Economic Leaders of Tourism Association (MELTA) and the Tourism Fund marked a significant step forward in fostering productive partnerships and collaborations aimed at
KECOBO Chairman Hon. Joshua Kutuny Pledges to Boost the Creative Sector
In a recent statement, KECOBO (Kenya Copyright Board) Chairman Hon. Joshua Kutuny reaffirmed his unwavering commitment to enhancing the creative sector, ensuring that it becomes a more lucrative and sustainable
MELTA Engages with KECOBO to Address Copyright Tariffs
In a recent meeting convened by the Kenya Copyright Board (KECOBO) to discuss the administration of copyright laws, bar owners voiced concerns regarding the new tariffs gazetted by the government
MELTA Advocates for Fair Policies at KECOBO Public Participation Forum
Members of the Metropolitan (Small and Medium) Liquor Traders Association (MELTA) actively participated in a Public Participation Forum hosted by the Kenya Copyright Board (KECOBO) today. The forum focused on
MELTA Members Gain Insights at “Grow with Safaricom Business” Forum
MELTA members had the distinct privilege of attending this month’s “Grow with Safaricom Business” forum, an event renowned for its engaging, informative, and influential nature. The forum, which attracted business
Spreading Love and Joy: Melta Kenya Visits the Kawangware Initiative Rescue Centre
In a heartwarming display of solidarity and compassion, Melta Kenya embarked on a memorable journey to the Kawangware Initiative Rescue Centre. What ensued was a day filled with boundless love,
Empowering Liquor Traders: MELTA’s Advocacy for Change
In the dynamic landscape of policy and advocacy, one organization stands out as a champion for the rights and voices of liquor traders: MELTA. With a steadfast dedication to amplifying
Upholding Liquor Traders’ Rights: MELTA’s Call for Continued Advocacy
In a bid to safeguard the interests and rights of liquor traders, MELTA (Movement for Empowerment of Liquor Traders Association) has underscored the necessity for persistent advocacy efforts. Through a