MEDIUM LIQUOR TRADERS ASSOCIATION – MELTA “Small and Medium Traders Deserve to be heard” Mission Melta’s mission is to represent and support liquor traders across Kenya, fostering a thriving and responsible liquor industry while advocating for the interest of our members we aim to promote professionalism, ethical business practices, and sustainable growth, while working in collaboration with relevant stakeholders to create a conducive environment for liquor trade through: Representation and support: The association aims to be the unified voice of liquor traders in Kenya, advocating for their rights, interests, and concerns. It will provide support to its members by offering guidance, resources and assistance in navigating regulatory frameworks, business challenges, and market dynamics. Thriving and Responsible Industry: The association is committed to promoting a liquor industry that thrives economically while upholding high standards of responsibility. It will encourage members to adopt responsible selling practices, promote awareness about alcohol-related issues, and work towards reducing the negative social and health impacts associated with alcohol consumption. Professionalism and Ethical Business Practices: The association seeks to elevate the professionalism and integrity of liquor traders in Kenya. It will promote ethical business practices, encourage members to comply with legal requirements, and provide training and resources to enhance the knowledge and skills of liquor traders in areas such as customer service, product quality and responsible marketing. Sustainable Growth: The association aims to facilitate the sustainable growth of the liquor industry in Kenya. It will collaborate with relevant stakeholders, such as government authorities, industry experts, and community organizations, to create a supportive business environment. This include advocating for fair policies, streamlining licensing process, and addressing challenges faced by liquor traders, with a focus on long-term economic viability and social responsibility. Collaboration and Stakeholders Engagement: The association recognizes the importance of collaboration and engagement with various stakeholders. It will foster relationships with government agencies, regulatory bodies, community leaders and other industry associations to ensure that the interests and concerns of liquor traders are represented effectively, and to work towards mutually beneficial outcome for all parties involved. Vision MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices Leadership: The association aims to be recognized as the foremost authority and spokesperson for liquor traders in Kenya, leading the way in shaping policies, standards, and best practices that promote the interest of its members. Advocacy and Influence: The association seeks to have a significant impact on decision-making processes at the government and regulatory levels, ensuring that the voices of liquor traders are heard, and their concerns and interests are considered when formulating policies and regulations affecting the alcohol industry. Professionalism and Excellence: The association envisions a liquor trading industry in Kenya that upholds the highest standards of professionalism, business ethics, and customer service. It aims to promote continuous learning, innovation, and improvement among its members to elevate the industry’s reputation and credibility. Responsible Alcohol Industry: The association strives to be the forefront of promoting responsible alcohol consumption practices, raising awareness about the potential harms of excessive drinking, and supporting initiatives that promote moderation, health and safety within the liquor trading community and the wider society. Economic Growth and Community Development: The association aims to position the liquor trading industry as a significant contributor to the national economy, generating employment opportunities, fostering entrepreneurship, and supporting local business. It envisions a strong collaboration between liquor traders and communities, with mutual benefits and shared prosperity. Collaboration and Partnerships: The association seeks to build strategic alliances and partnerships with relevant stakeholders, practices among liquor traders and their customers through awareness campaigns, partnerships with alcohol organizations, and initiatives aimed at reducing underage drinking, combating alcohol-related harm, and promoting the well-being of communities. Business Support and Development: Offering assistance and guidance to liquor traders in areas such as business planning, financing options, marketing strategies, and operational efficiency, to help them establish and sustain successful enterprises. Compliance and Ethics: Encouraging and facilitating adherence to legal requirements, industry standards, and ethical practices among liquor traders, promoting responsible business conduct, fair competition, and a positive public image for the alcohol industry. Industry Collaboration: Collaborating with other industry associations, trade organizations, and stakeholder’s within the alcohol industry to address common challenges, share knowledge and resources, and work collectively towards the growth and improvement of the sector. Economic Contribution: Advocating for policies and initiatives that recognize and promote the economic contribution of liquor trading industry to the national economy, highlight its role in job creation, revenue generation, and supporting local business and supply chain. MELTA through pursuing the above objectives, it will effectively serve our members’ interests, strengthen the liquor trading sector, and contribute to the overall growth and development of the country’s alcohol industry. sales. Other African countries dealt with the situation differently whilst facing the global pandemic. Focus Area. BEING A RESPONSIBLE BALANCED INDUSTRY MELTA member will recognise their responsibility towards consumers we believe that responsible consumption of alcohol can be part of a balanced lifestyle and we are committed to fighting against harmful drinking. MELTA acknowledges the value that a whole-of-society approach, combining the public, private and third sectors can bring in this regard GENDER BASED VIOLENCE Our Commitment…… MELTA will seek to play a leading role in the fight against Gender Based Violence (GBV) In addition to Providing this practical support to traders, the 365 GBV in- Action project will focus on the important role That the industry’s frontline workers have been playing: a role in the fight against Gender Based Violence “Themed “Voice of the Voiceless”. Responsible Drinking. MELTA’s members will assume that alcohol should always be enjoyed in moderation and that it can be part of a balanced lifestyle. We are therefore committed to addressing the irresponsible consumption of alcohol. To that end, several programs will be implemented by MELTA members to advance the work being done within the liquor trade industry, and we will also deliver training to frontline staff about the responsible serving of alcohol as well as champion for the establishment of affordable rehabilitation centres for the Alcohol, Drugs and Substance abuse affected citizens Drink and Drive Awareness campaign Our Commitment…… Safety comes first, MELTA members will take a commitment pledge to help in reducing alcohol-related traffic injuries and death, with a slogan Protection of Minors Our Commitment…… MELTA members will strictly be opposed to underage drinking, we are therefore determined to combat underage drinking and will support a whole-society-approach that aims to educate young people on the risks, and dangers associated with teenage drinking. We shall support the adoption of the legal purchasing age (LPA) in each county where our members are. In many counties, our members will adopt self-regulating code of practice for the responsible marketing of their product. We shall apply these principals online. TO GETHER IN SPIRIT – KENYA In collaboration with the brewers and distillers we shall empower un-licensed liquor traders to set-up legal business. 1. 2. 3. 4. 5. 2 including government agencies, industry association, NGOs, and community organizations, to leverage collective strengths, pool resources, and achieve common objective for the sustainable growth and development of the alcohol industry. Objectives; Advocacy and Representation: Representing the interests of the liquor traders in Kenya at various levels, including government bodies, regulatory agencies, and industry forums, to advocate for favourable policies, fair licensing procedures, and taxation frameworks that support the growth and sustainability of liquor trading businesses. Policy Development and Influence: Participating in the development of policies and regulations related to the alcohol industry, providing expert input and recommendations, and influencing decision-making process to ensure the concern and needs of liquor traders are adequately addressed. Education and Training: Providing educational and training programs to liquor traders, aimed at enhancing their knowledge, skills, and professionalism in areas such as responsible alcohol sales, customer service, business management, compliance with legal requirements, and health and safety practices. Information and Resource Sharing: Establishing a centralized platform or communication channels to disseminate relevant and up-to-date information to liquor traders, including market trends, legal updates, industry best practices, and business development resources, to empower them with valuable insights for informed decision-making. Networking and Collaboration: Creating opportunities for liquor traders to network, collaborate, and share experiences, fostering a supportive community where members can exchange ideas, discuss challenges, and learn from one another to enhance their businesses’ growth and success. Social responsibility: Promoting responsible alcohol consumption MEDIUM LIQUOR TRADERS ASSOCIATION – MELTA “Small and Medium Traders Deserve to be heard” Mission Melta’s mission is to represent and support liquor traders across Kenya, fostering a thriving and responsible liquor industry while advocating for the interest of our members we aim to promote professionalism, ethical business practices, and sustainable growth, while working in collaboration with relevant stakeholders to create a conducive environment for liquor trade through: Representation and support: The association aims to be the unified voice of liquor traders in Kenya, advocating for their rights, interests, and concerns. It will provide support to its members by offering guidance, resources and assistance in navigating regulatory frameworks, business challenges, and market dynamics. Thriving and Responsible Industry: The association is committed to promoting a liquor industry that thrives economically while upholding high standards of responsibility. It will encourage members to adopt responsible selling practices, promote awareness about alcohol-related issues, and work towards reducing the negative social and health impacts associated with alcohol consumption. Professionalism and Ethical Business Practices: The association seeks to elevate the professionalism and integrity of liquor traders in Kenya. It will promote ethical business practices, encourage members to comply with legal requirements, and provide training and resources to enhance the knowledge and skills of liquor traders in areas such as customer service, product quality and responsible marketing. Sustainable Growth: The association aims to facilitate the sustainable growth of the liquor industry in Kenya. It will collaborate with relevant stakeholders, such as government authorities, industry experts, and community organizations, to create a supportive business environment. This include advocating for fair policies, streamlining licensing process, and addressing challenges faced by liquor traders, with a focus on long-term economic viability and social responsibility. Collaboration and Stakeholders Engagement: The association recognizes the importance of collaboration and engagement with various stakeholders. It will foster relationships with government agencies, regulatory bodies, community leaders and other industry associations to ensure that the interests and concerns of liquor traders are represented effectively, and to work towards mutually beneficial outcome for all parties involved. Vision MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices Leadership: The association aims to be recognized as the foremost authority and spokesperson for liquor traders in Kenya, leading the way in shaping policies, standards, and best practices that promote the interest of its members. Advocacy and Influence: The association seeks to have a significant impact on decision-making processes at the government and regulatory levels, ensuring that the voices of liquor traders are heard, and their concerns and interests are considered when formulating policies and regulations affecting the alcohol industry. Professionalism and Excellence: The association envisions a liquor trading industry in Kenya that upholds the highest standards of professionalism, business ethics, and customer service. It aims to promote continuous learning, innovation, and improvement among its members to elevate the industry’s reputation and credibility. Responsible Alcohol Industry: The association strives to be the forefront of promoting responsible alcohol consumption practices, raising awareness about the potential harms of excessive drinking, and supporting initiatives that promote moderation, health and safety within the liquor trading community and the wider society. Economic Growth and Community Development: The association aims to position the liquor trading industry as a significant contributor to the national economy, generating employment opportunities, fostering entrepreneurship, and supporting local business. It envisions a strong collaboration between liquor traders and communities, with mutual benefits and shared prosperity. Collaboration and Partnerships: The association seeks to build strategic alliances and partnerships with relevant stakeholders, practices among liquor traders and their customers through awareness campaigns, partnerships with alcohol organizations, and initiatives aimed at reducing underage drinking, combating alcohol-related harm, and promoting the well-being of communities. Business Support and Development: Offering assistance and guidance to liquor traders in areas such as business planning, financing options, marketing strategies, and operational efficiency, to help them establish and sustain successful enterprises. Compliance and Ethics: Encouraging and facilitating adherence to legal requirements, industry standards, and ethical practices among liquor traders, promoting responsible business conduct, fair competition, and a positive public image for the alcohol industry. Industry Collaboration: Collaborating with other industry associations, trade organizations, and stakeholder’s within the alcohol industry to address common challenges, share knowledge and resources, and work collectively towards the growth and improvement of the sector. Economic Contribution: Advocating for policies and initiatives that recognize and promote the economic contribution of liquor trading industry to the national economy, highlight its role in job creation, revenue generation, and supporting local business and supply chain. MELTA through pursuing the above objectives, it will effectively serve our members’ interests, strengthen the liquor trading sector, and contribute to the overall growth and development of the country’s alcohol industry. sales. Other African countries dealt with the situation differently whilst facing the global pandemic. Focus Area. BEING A RESPONSIBLE BALANCED INDUSTRY MELTA member will recognise their responsibility towards consumers we believe that responsible consumption of alcohol can be part of a balanced lifestyle and we are committed to fighting against harmful drinking. MELTA acknowledges the value that a whole-of-society approach, combining the public, private and third sectors can bring in this regard GENDER BASED VIOLENCE Our Commitment…… MELTA will seek to play a leading role in the fight against Gender Based Violence (GBV) In addition to Providing this practical support to traders, the 365 GBV in- Action project will focus on the important role That the industry’s frontline workers have been playing: a role in the fight against Gender Based Violence “Themed “Voice of the Voiceless”. Responsible Drinking. MELTA’s members will assume that alcohol should always be enjoyed in moderation and that it can be part of a balanced lifestyle. We are therefore committed to addressing the irresponsible consumption of alcohol. To that end, several programs will be implemented by MELTA members to advance the work being done within the liquor trade industry, and we will also deliver training to frontline staff about the responsible serving of alcohol as well as champion for the establishment of affordable rehabilitation centres for the Alcohol, Drugs and Substance abuse affected citizens Drink and Drive Awareness campaign Our Commitment…… Safety comes first, MELTA members will take a commitment pledge to help in reducing alcohol-related traffic injuries and death, with a slogan Protection of Minors Our Commitment…… MELTA members will strictly be opposed to underage drinking, we are therefore determined to combat underage drinking and will support a whole-society-approach that aims to educate young people on the risks, and dangers associated with teenage drinking. We shall support the adoption of the legal purchasing age (LPA) in each county where our members are. In many counties, our members will adopt self-regulating code of practice for the responsible marketing of their product. We shall apply these principals online. TO GETHER IN SPIRIT – KENYA In collaboration with the brewers and distillers we shall empower un-licensed liquor traders to set-up legal business. 1. 2. 3. 4. 5. 6. 3 including government agencies, industry association, NGOs, and community organizations, to leverage collective strengths, pool resources, and achieve common objective for the sustainable growth and development of the alcohol industry. Objectives; Advocacy and Representation: Representing the interests of the liquor traders in Kenya at various levels, including government bodies, regulatory agencies, and industry forums, to advocate for favourable policies, fair licensing procedures, and taxation frameworks that support the growth and sustainability of liquor trading businesses. Policy Development and Influence: Participating in the development of policies and regulations related to the alcohol industry, providing expert input and recommendations, and influencing decision-making process to ensure the concern and needs of liquor traders are adequately addressed. Education and Training: Providing educational and training programs to liquor traders, aimed at enhancing their knowledge, skills, and professionalism in areas such as responsible alcohol sales, customer service, business management, compliance with legal requirements, and health and safety practices. Information and Resource Sharing: Establishing a centralized platform or communication channels to disseminate relevant and up-to-date information to liquor traders, including market trends, legal updates, industry best practices, and business development resources, to empower them with valuable insights for informed decision-making. Networking and Collaboration: Creating opportunities for liquor traders to network, collaborate, and share experiences, fostering a supportive community where members can exchange ideas, discuss challenges, and learn from one another to enhance their businesses’ growth and success. Social responsibility: Promoting responsible alcohol consumption MEDIUM LIQUOR TRADERS ASSOCIATION – MELTA “Small and Medium Traders Deserve to be heard” Mission Melta’s mission is to represent and support liquor traders across Kenya, fostering a thriving and responsible liquor industry while advocating for the interest of our members we aim to promote professionalism, ethical business practices, and sustainable growth, while working in collaboration with relevant stakeholders to create a conducive environment for liquor trade through: Representation and support: The association aims to be the unified voice of liquor traders in Kenya, advocating for their rights, interests, and concerns. It will provide support to its members by offering guidance, resources and assistance in navigating regulatory frameworks, business challenges, and market dynamics. Thriving and Responsible Industry: The association is committed to promoting a liquor industry that thrives economically while upholding high standards of responsibility. It will encourage members to adopt responsible selling practices, promote awareness about alcohol-related issues, and work towards reducing the negative social and health impacts associated with alcohol consumption. Professionalism and Ethical Business Practices: The association seeks to elevate the professionalism and integrity of liquor traders in Kenya. It will promote ethical business practices, encourage members to comply with legal requirements, and provide training and resources to enhance the knowledge and skills of liquor traders in areas such as customer service, product quality and responsible marketing. Sustainable Growth: The association aims to facilitate the sustainable growth of the liquor industry in Kenya. It will collaborate with relevant stakeholders, such as government authorities, industry experts, and community organizations, to create a supportive business environment. This include advocating for fair policies, streamlining licensing process, and addressing challenges faced by liquor traders, with a focus on long-term economic viability and social responsibility. Collaboration and Stakeholders Engagement: The association recognizes the importance of collaboration and engagement with various stakeholders. It will foster relationships with government agencies, regulatory bodies, community leaders and other industry associations to ensure that the interests and concerns of liquor traders are represented effectively, and to work towards mutually beneficial outcome for all parties involved. Vision MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices Leadership: The association aims to be recognized as the foremost authority and spokesperson for liquor traders in Kenya, leading the way in shaping policies, standards, and best practices that promote the interest of its members. Advocacy and Influence: The association seeks to have a significant impact on decision-making processes at the government and regulatory levels, ensuring that the voices of liquor traders are heard, and their concerns and interests are considered when formulating policies and regulations affecting the alcohol industry. Professionalism and Excellence: The association envisions a liquor trading industry in Kenya that upholds the highest standards of professionalism, business ethics, and customer service. It aims to promote continuous learning, innovation, and improvement among its members to elevate the industry’s reputation and credibility. Responsible Alcohol Industry: The association strives to be the forefront of promoting responsible alcohol consumption practices, raising awareness about the potential harms of excessive drinking, and supporting initiatives that promote moderation, health and safety within the liquor trading community and the wider society. Economic Growth and Community Development: The association aims to position the liquor trading industry as a significant contributor to the national economy, generating employment opportunities, fostering entrepreneurship, and supporting local business. It envisions a strong collaboration between liquor traders and communities, with mutual benefits and shared prosperity. Collaboration and Partnerships: The association seeks to build strategic alliances and partnerships with relevant stakeholders, practices among liquor traders and their customers through awareness campaigns, partnerships with alcohol organizations, and initiatives aimed at reducing underage drinking, combating alcohol-related harm, and promoting the well-being of communities. Business Support and Development: Offering assistance and guidance to liquor traders in areas such as business planning, financing options, marketing strategies, and operational efficiency, to help them establish and sustain successful enterprises. Compliance and Ethics: Encouraging and facilitating adherence to legal requirements, industry standards, and ethical practices among liquor traders, promoting responsible business conduct, fair competition, and a positive public image for the alcohol industry. Industry Collaboration: Collaborating with other industry associations, trade organizations, and stakeholder’s within the alcohol industry to address common challenges, share knowledge and resources, and work collectively towards the growth and improvement of the sector. Economic Contribution: Advocating for policies and initiatives that recognize and promote the economic contribution of liquor trading industry to the national economy, highlight its role in job creation, revenue generation, and supporting local business and supply chain. MELTA through pursuing the above objectives, it will effectively serve our members’ interests, strengthen the liquor trading sector, and contribute to the overall growth and development of the country’s alcohol industry. sales. Other African countries dealt with the situation differently whilst facing the global pandemic. Focus Area. BEING A RESPONSIBLE BALANCED INDUSTRY MELTA member will recognise their responsibility towards consumers we believe that responsible consumption of alcohol can be part of a balanced lifestyle and we are committed to fighting against harmful drinking. MELTA acknowledges the value that a whole-of-society approach, combining the public, private and third sectors can bring in this regard GENDER BASED VIOLENCE Our Commitment…… MELTA will seek to play a leading role in the fight against Gender Based Violence (GBV) In addition to Providing this practical support to traders, the 365 GBV in- Action project will focus on the important role That the industry’s frontline workers have been playing: a role in the fight against Gender Based Violence “Themed “Voice of the Voiceless”. Responsible Drinking. MELTA’s members will assume that alcohol should always be enjoyed in moderation and that it can be part of a balanced lifestyle. We are therefore committed to addressing the irresponsible consumption of alcohol. To that end, several programs will be implemented by MELTA members to advance the work being done within the liquor trade industry, and we will also deliver training to frontline staff about the responsible serving of alcohol as well as champion for the establishment of affordable rehabilitation centres for the Alcohol, Drugs and Substance abuse affected citizens Drink and Drive Awareness campaign Our Commitment…… Safety comes first, MELTA members will take a commitment pledge to help in reducing alcohol-related traffic injuries and death, with a slogan Protection of Minors Our Commitment…… MELTA members will strictly be opposed to underage drinking, we are therefore determined to combat underage drinking and will support a whole-society-approach that aims to educate young people on the risks, and dangers associated with teenage drinking. We shall support the adoption of the legal purchasing age (LPA) in each county where our members are. In many counties, our members will adopt self-regulating code of practice for the responsible marketing of their product. We shall apply these principals online. TO GETHER IN SPIRIT – KENYA In collaboration with the brewers and distillers we shall empower un-licensed liquor traders to set-up legal business. 4 including government agencies, industry association, NGOs, and community organizations, to leverage collective strengths, pool resources, and achieve common objective for the sustainable growth and development of the alcohol industry. Objectives; Advocacy and Representation: Representing the interests of the liquor traders in Kenya at various levels, including government bodies, regulatory agencies, and industry forums, to advocate for favourable policies, fair licensing procedures, and taxation frameworks that support the growth and sustainability of liquor trading businesses. Policy Development and Influence: Participating in the development of policies and regulations related to the alcohol industry, providing expert input and recommendations, and influencing decision-making process to ensure the concern and needs of liquor traders are adequately addressed. Education and Training: Providing educational and training programs to liquor traders, aimed at enhancing their knowledge, skills, and professionalism in areas such as responsible alcohol sales, customer service, business management, compliance with legal requirements, and health and safety practices. Information and Resource Sharing: Establishing a centralized platform or communication channels to disseminate relevant and up-to-date information to liquor traders, including market trends, legal updates, industry best practices, and business development resources, to empower them with valuable insights for informed decision-making. Networking and Collaboration: Creating opportunities for liquor traders to network, collaborate, and share experiences, fostering a supportive community where members can exchange ideas, discuss challenges, and learn from one another to enhance their businesses’ growth and success. Social responsibility: Promoting responsible alcohol consumption MEDIUM LIQUOR TRADERS ASSOCIATION – MELTA “Small and Medium Traders Deserve to be heard” Mission Melta’s mission is to represent and support liquor traders across Kenya, fostering a thriving and responsible liquor industry while advocating for the interest of our members we aim to promote professionalism, ethical business practices, and sustainable growth, while working in collaboration with relevant stakeholders to create a conducive environment for liquor trade through: Representation and support: The association aims to be the unified voice of liquor traders in Kenya, advocating for their rights, interests, and concerns. It will provide support to its members by offering guidance, resources and assistance in navigating regulatory frameworks, business challenges, and market dynamics. Thriving and Responsible Industry: The association is committed to promoting a liquor industry that thrives economically while upholding high standards of responsibility. It will encourage members to adopt responsible selling practices, promote awareness about alcohol-related issues, and work towards reducing the negative social and health impacts associated with alcohol consumption. Professionalism and Ethical Business Practices: The association seeks to elevate the professionalism and integrity of liquor traders in Kenya. It will promote ethical business practices, encourage members to comply with legal requirements, and provide training and resources to enhance the knowledge and skills of liquor traders in areas such as customer service, product quality and responsible marketing. Sustainable Growth: The association aims to facilitate the sustainable growth of the liquor industry in Kenya. It will collaborate with relevant stakeholders, such as government authorities, industry experts, and community organizations, to create a supportive business environment. This include advocating for fair policies, streamlining licensing process, and addressing challenges faced by liquor traders, with a focus on long-term economic viability and social responsibility. Collaboration and Stakeholders Engagement: The association recognizes the importance of collaboration and engagement with various stakeholders. It will foster relationships with government agencies, regulatory bodies, community leaders and other industry associations to ensure that the interests and concerns of liquor traders are represented effectively, and to work towards mutually beneficial outcome for all parties involved. Vision MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices Leadership: The association aims to be recognized as the foremost authority and spokesperson for liquor traders in Kenya, leading the way in shaping policies, standards, and best practices that promote the interest of its members. Advocacy and Influence: The association seeks to have a significant impact on decision-making processes at the government and regulatory levels, ensuring that the voices of liquor traders are heard, and their concerns and interests are considered when formulating policies and regulations affecting the alcohol industry. Professionalism and Excellence: The association envisions a liquor trading industry in Kenya that upholds the highest standards of professionalism, business ethics, and customer service. It aims to promote continuous learning, innovation, and improvement among its members to elevate the industry’s reputation and credibility. Responsible Alcohol Industry: The association strives to be the forefront of promoting responsible alcohol consumption practices, raising awareness about the potential harms of excessive drinking, and supporting initiatives that promote moderation, health and safety within the liquor trading community and the wider society. Economic Growth and Community Development: The association aims to position the liquor trading industry as a significant contributor to the national economy, generating employment opportunities, fostering entrepreneurship, and supporting local business. It envisions a strong collaboration between liquor traders and communities, with mutual benefits and shared prosperity. Collaboration and Partnerships: The association seeks to build strategic alliances and partnerships with relevant stakeholders, practices among liquor traders and their customers through awareness campaigns, partnerships with alcohol organizations, and initiatives aimed at reducing underage drinking, combating alcohol-related harm, and promoting the well-being of communities. Business Support and Development: Offering assistance and guidance to liquor traders in areas such as business planning, financing options, marketing strategies, and operational efficiency, to help them establish and sustain successful enterprises. Compliance and Ethics: Encouraging and facilitating adherence to legal requirements, industry standards, and ethical practices among liquor traders, promoting responsible business conduct, fair competition, and a positive public image for the alcohol industry. Industry Collaboration: Collaborating with other industry associations, trade organizations, and stakeholder’s within the alcohol industry to address common challenges, share knowledge and resources, and work collectively towards the growth and improvement of the sector. Economic Contribution: Advocating for policies and initiatives that recognize and promote the economic contribution of liquor trading industry to the national economy, highlight its role in job creation, revenue generation, and supporting local business and supply chain. MELTA through pursuing the above objectives, it will effectively serve our members’ interests, strengthen the liquor trading sector, and contribute to the overall growth and development of the country’s alcohol industry. sales. Other African countries dealt with the situation differently whilst facing the global pandemic. Focus Area. BEING A RESPONSIBLE BALANCED INDUSTRY MELTA member will recognise their responsibility towards consumers we believe that responsible consumption of alcohol can be part of a balanced lifestyle and we are committed to fighting against harmful drinking. MELTA acknowledges the value that a whole-of-society approach, combining the public, private and third sectors can bring in this regard GENDER BASED VIOLENCE Our Commitment…… MELTA will seek to play a leading role in the fight against Gender Based Violence (GBV) In addition to Providing this practical support to traders, the 365 GBV in- Action project will focus on the important role That the industry’s frontline workers have been playing: a role in the fight against Gender Based Violence “Themed “Voice of the Voiceless”. Responsible Drinking. MELTA’s members will assume that alcohol should always be enjoyed in moderation and that it can be part of a balanced lifestyle. We are therefore committed to addressing the irresponsible consumption of alcohol. To that end, several programs will be implemented by MELTA members to advance the work being done within the liquor trade industry, and we will also deliver training to frontline staff about the responsible serving of alcohol as well as champion for the establishment of affordable rehabilitation centres for the Alcohol, Drugs and Substance abuse affected citizens Drink and Drive Awareness campaign Our Commitment…… Safety comes first, MELTA members will take a commitment pledge to help in reducing alcohol-related traffic injuries and death, with a slogan Protection of Minors Our Commitment…… MELTA members will strictly be opposed to underage drinking, we are therefore determined to combat underage drinking and will support a whole-society-approach that aims to educate young people on the risks, and dangers associated with teenage drinking. We shall support the adoption of the legal purchasing age (LPA) in each county where our members are. In many counties, our members will adopt self-regulating code of practice for the responsible marketing of their product. We shall apply these principals online. TO GETHER IN SPIRIT – KENYA In collaboration with the brewers and distillers we shall empower un-licensed liquor traders to set-up legal business. 5 including government agencies, industry association, NGOs, and community organizations, to leverage collective strengths, pool resources, and achieve common objective for the sustainable growth and development of the alcohol industry. Objectives; Advocacy and Representation: Representing the interests of the liquor traders in Kenya at various levels, including government bodies, regulatory agencies, and industry forums, to advocate for favourable policies, fair licensing procedures, and taxation frameworks that support the growth and sustainability of liquor trading businesses. Policy Development and Influence: Participating in the development of policies and regulations related to the alcohol industry, providing expert input and recommendations, and influencing decision-making process to ensure the concern and needs of liquor traders are adequately addressed. Education and Training: Providing educational and training programs to liquor traders, aimed at enhancing their knowledge, skills, and professionalism in areas such as responsible alcohol sales, customer service, business management, compliance with legal requirements, and health and safety practices. Information and Resource Sharing: Establishing a centralized platform or communication channels to disseminate relevant and up-to-date information to liquor traders, including market trends, legal updates, industry best practices, and business development resources, to empower them with valuable insights for informed decision-making. Networking and Collaboration: Creating opportunities for liquor traders to network, collaborate, and share experiences, fostering a supportive community where members can exchange ideas, discuss challenges, and learn from one another to enhance their businesses’ growth and success. Social responsibility: Promoting responsible alcohol consumption MEDIUM LIQUOR TRADERS ASSOCIATION – MELTA “Small and Medium Traders Deserve to be heard” Mission Melta’s mission is to represent and support liquor traders across Kenya, fostering a thriving and responsible liquor industry while advocating for the interest of our members we aim to promote professionalism, ethical business practices, and sustainable growth, while working in collaboration with relevant stakeholders to create a conducive environment for liquor trade through: Representation and support: The association aims to be the unified voice of liquor traders in Kenya, advocating for their rights, interests, and concerns. It will provide support to its members by offering guidance, resources and assistance in navigating regulatory frameworks, business challenges, and market dynamics. Thriving and Responsible Industry: The association is committed to promoting a liquor industry that thrives economically while upholding high standards of responsibility. It will encourage members to adopt responsible selling practices, promote awareness about alcohol-related issues, and work towards reducing the negative social and health impacts associated with alcohol consumption. Professionalism and Ethical Business Practices: The association seeks to elevate the professionalism and integrity of liquor traders in Kenya. It will promote ethical business practices, encourage members to comply with legal requirements, and provide training and resources to enhance the knowledge and skills of liquor traders in areas such as customer service, product quality and responsible marketing. Sustainable Growth: The association aims to facilitate the sustainable growth of the liquor industry in Kenya. It will collaborate with relevant stakeholders, such as government authorities, industry experts, and community organizations, to create a supportive business environment. This include advocating for fair policies, streamlining licensing process, and addressing challenges faced by liquor traders, with a focus on long-term economic viability and social responsibility. Collaboration and Stakeholders Engagement: The association recognizes the importance of collaboration and engagement with various stakeholders. It will foster relationships with government agencies, regulatory bodies, community leaders and other industry associations to ensure that the interests and concerns of liquor traders are represented effectively, and to work towards mutually beneficial outcome for all parties involved. Vision MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices Leadership: The association aims to be recognized as the foremost authority and spokesperson for liquor traders in Kenya, leading the way in shaping policies, standards, and best practices that promote the interest of its members. Advocacy and Influence: The association seeks to have a significant impact on decision-making processes at the government and regulatory levels, ensuring that the voices of liquor traders are heard, and their concerns and interests are considered when formulating policies and regulations affecting the alcohol industry. Professionalism and Excellence: The association envisions a liquor trading industry in Kenya that upholds the highest standards of professionalism, business ethics, and customer service. It aims to promote continuous learning, innovation, and improvement among its members to elevate the industry’s reputation and credibility. Responsible Alcohol Industry: The association strives to be the forefront of promoting responsible alcohol consumption practices, raising awareness about the potential harms of excessive drinking, and supporting initiatives that promote moderation, health and safety within the liquor trading community and the wider society. Economic Growth and Community Development: The association aims to position the liquor trading industry as a significant contributor to the national economy, generating employment opportunities, fostering entrepreneurship, and supporting local business. It envisions a strong collaboration between liquor traders and communities, with mutual benefits and shared prosperity. Collaboration and Partnerships: The association seeks to build strategic alliances and partnerships with relevant stakeholders, practices among liquor traders and their customers through awareness campaigns, partnerships with alcohol organizations, and initiatives aimed at reducing underage drinking, combating alcohol-related harm, and promoting the well-being of communities. Business Support and Development: Offering assistance and guidance to liquor traders in areas such as business planning, financing options, marketing strategies, and operational efficiency, to help them establish and sustain successful enterprises. Compliance and Ethics: Encouraging and facilitating adherence to legal requirements, industry standards, and ethical practices among liquor traders, promoting responsible business conduct, fair competition, and a positive public image for the alcohol industry. Industry Collaboration: Collaborating with other industry associations, trade organizations, and stakeholder’s within the alcohol industry to address common challenges, share knowledge and resources, and work collectively towards the growth and improvement of the sector. Economic Contribution: Advocating for policies and initiatives that recognize and promote the economic contribution of liquor trading industry to the national economy, highlight its role in job creation, revenue generation, and supporting local business and supply chain. MELTA through pursuing the above objectives, it will effectively serve our members’ interests, strengthen the liquor trading sector, and contribute to the overall growth and development of the country’s alcohol industry. sales. Other African countries dealt with the situation differently whilst facing the global pandemic. Focus Area. BEING A RESPONSIBLE BALANCED INDUSTRY MELTA member will recognise their responsibility towards consumers we believe that responsible consumption of alcohol can be part of a balanced lifestyle and we are committed to fighting against harmful drinking. MELTA acknowledges the value that a whole-of-society approach, combining the public, private and third sectors can bring in this regard GENDER BASED VIOLENCE Our Commitment…… MELTA will seek to play a leading role in the fight against Gender Based Violence (GBV) In addition to Providing this practical support to traders, the 365 GBV in- Action project will focus on the important role That the industry’s frontline workers have been playing: a role in the fight against Gender Based Violence “Themed “Voice of the Voiceless”. Responsible Drinking. MELTA’s members will assume that alcohol should always be enjoyed in moderation and that it can be part of a balanced lifestyle. We are therefore committed to addressing the irresponsible consumption of alcohol. To that end, several programs will be implemented by MELTA members to advance the work being done within the liquor trade industry, and we will also deliver training to frontline staff about the responsible serving of alcohol as well as champion for the establishment of affordable rehabilitation centres for the Alcohol, Drugs and Substance abuse affected citizens Drink and Drive Awareness campaign Our Commitment…… Safety comes first, MELTA members will take a commitment pledge to help in reducing alcohol-related traffic injuries and death, with a slogan Protection of Minors Our Commitment…… MELTA members will strictly be opposed to underage drinking, we are therefore determined to combat underage drinking and will support a whole-society-approach that aims to educate young people on the risks, and dangers associated with teenage drinking. We shall support the adoption of the legal purchasing age (LPA) in each county where our members are. In many counties, our members will adopt self-regulating code of practice for the responsible marketing of their product. We shall apply these principals online. TO GETHER IN SPIRIT – KENYA In collaboration with the brewers and distillers we shall empower un-licensed liquor traders to set-up legal business. 6 including government agencies, industry association, NGOs, and community organizations, to leverage collective strengths, pool resources, and achieve common objective for the sustainable growth and development of the alcohol industry. Objectives; Advocacy and Representation: Representing the interests of the liquor traders in Kenya at various levels, including government bodies, regulatory agencies, and industry forums, to advocate for favourable policies, fair licensing procedures, and taxation frameworks that support the growth and sustainability of liquor trading businesses. Policy Development and Influence: Participating in the development of policies and regulations related to the alcohol industry, providing expert input and recommendations, and influencing decision-making process to ensure the concern and needs of liquor traders are adequately addressed. Education and Training: Providing educational and training programs to liquor traders, aimed at enhancing their knowledge, skills, and professionalism in areas such as responsible alcohol sales, customer service, business management, compliance with legal requirements, and health and safety practices. Information and Resource Sharing: Establishing a centralized platform or communication channels to disseminate relevant and up-to-date information to liquor traders, including market trends, legal updates, industry best practices, and business development resources, to empower them with valuable insights for informed decision-making. Networking and Collaboration: Creating opportunities for liquor traders to network, collaborate, and share experiences, fostering a supportive community where members can exchange ideas, discuss challenges, and learn from one another to enhance their businesses’ growth and success. Social responsibility: Promoting responsible alcohol consumption MEDIUM LIQUOR TRADERS ASSOCIATION – MELTA “Small and Medium Traders Deserve to be heard” Mission Melta’s mission is to represent and support liquor traders across Kenya, fostering a thriving and responsible liquor industry while advocating for the interest of our members we aim to promote professionalism, ethical business practices, and sustainable growth, while working in collaboration with relevant stakeholders to create a conducive environment for liquor trade through: Representation and support: The association aims to be the unified voice of liquor traders in Kenya, advocating for their rights, interests, and concerns. It will provide support to its members by offering guidance, resources and assistance in navigating regulatory frameworks, business challenges, and market dynamics. Thriving and Responsible Industry: The association is committed to promoting a liquor industry that thrives economically while upholding high standards of responsibility. It will encourage members to adopt responsible selling practices, promote awareness about alcohol-related issues, and work towards reducing the negative social and health impacts associated with alcohol consumption. Professionalism and Ethical Business Practices: The association seeks to elevate the professionalism and integrity of liquor traders in Kenya. It will promote ethical business practices, encourage members to comply with legal requirements, and provide training and resources to enhance the knowledge and skills of liquor traders in areas such as customer service, product quality and responsible marketing. Sustainable Growth: The association aims to facilitate the sustainable growth of the liquor industry in Kenya. It will collaborate with relevant stakeholders, such as government authorities, industry experts, and community organizations, to create a supportive business environment. This include advocating for fair policies, streamlining licensing process, and addressing challenges faced by liquor traders, with a focus on long-term economic viability and social responsibility. Collaboration and Stakeholders Engagement: The association recognizes the importance of collaboration and engagement with various stakeholders. It will foster relationships with government agencies, regulatory bodies, community leaders and other industry associations to ensure that the interests and concerns of liquor traders are represented effectively, and to work towards mutually beneficial outcome for all parties involved. Vision MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices Leadership: The association aims to be recognized as the foremost authority and spokesperson for liquor traders in Kenya, leading the way in shaping policies, standards, and best practices that promote the interest of its members. Advocacy and Influence: The association seeks to have a significant impact on decision-making processes at the government and regulatory levels, ensuring that the voices of liquor traders are heard, and their concerns and interests are considered when formulating policies and regulations affecting the alcohol industry. Professionalism and Excellence: The association envisions a liquor trading industry in Kenya that upholds the highest standards of professionalism, business ethics, and customer service. It aims to promote continuous learning, innovation, and improvement among its members to elevate the industry’s reputation and credibility. Responsible Alcohol Industry: The association strives to be the forefront of promoting responsible alcohol consumption practices, raising awareness about the potential harms of excessive drinking, and supporting initiatives that promote moderation, health and safety within the liquor trading community and the wider society. Economic Growth and Community Development: The association aims to position the liquor trading industry as a significant contributor to the national economy, generating employment opportunities, fostering entrepreneurship, and supporting local business. It envisions a strong collaboration between liquor traders and communities, with mutual benefits and shared prosperity. Collaboration and Partnerships: The association seeks to build strategic alliances and partnerships with relevant stakeholders, practices among liquor traders and their customers through awareness campaigns, partnerships with alcohol organizations, and initiatives aimed at reducing underage drinking, combating alcohol-related harm, and promoting the well-being of communities. Business Support and Development: Offering assistance and guidance to liquor traders in areas such as business planning, financing options, marketing strategies, and operational efficiency, to help them establish and sustain successful enterprises. Compliance and Ethics: Encouraging and facilitating adherence to legal requirements, industry standards, and ethical practices among liquor traders, promoting responsible business conduct, fair competition, and a positive public image for the alcohol industry. Industry Collaboration: Collaborating with other industry associations, trade organizations, and stakeholder’s within the alcohol industry to address common challenges, share knowledge and resources, and work collectively towards the growth and improvement of the sector. Economic Contribution: Advocating for policies and initiatives that recognize and promote the economic contribution of liquor trading industry to the national economy, highlight its role in job creation, revenue generation, and supporting local business and supply chain. MELTA through pursuing the above objectives, it will effectively serve our members’ interests, strengthen the liquor trading sector, and contribute to the overall growth and development of the country’s alcohol industry. sales. Other African countries dealt with the situation differently whilst facing the global pandemic. Focus Area. BEING A RESPONSIBLE BALANCED INDUSTRY MELTA member will recognise their responsibility towards consumers we believe that responsible consumption of alcohol can be part of a balanced lifestyle and we are committed to fighting against harmful drinking. MELTA acknowledges the value that a whole-of-society approach, combining the public, private and third sectors can bring in this regard GENDER BASED VIOLENCE Our Commitment…… MELTA will seek to play a leading role in the fight against Gender Based Violence (GBV) In addition to Providing this practical support to traders, the 365 GBV in- Action project will focus on the important role That the industry’s frontline workers have been playing: a role in the fight against Gender Based Violence “Themed “Voice of the Voiceless”. Responsible Drinking. MELTA’s members will assume that alcohol should always be enjoyed in moderation and that it can be part of a balanced lifestyle. We are therefore committed to addressing the irresponsible consumption of alcohol. To that end, several programs will be implemented by MELTA members to advance the work being done within the liquor trade industry, and we will also deliver training to frontline staff about the responsible serving of alcohol as well as champion for the establishment of affordable rehabilitation centres for the Alcohol, Drugs and Substance abuse affected citizens Drink and Drive Awareness campaign Our Commitment…… Safety comes first, MELTA members will take a commitment pledge to help in reducing alcohol-related traffic injuries and death, with a slogan Protection of Minors Our Commitment…… MELTA members will strictly be opposed to underage drinking, we are therefore determined to combat underage drinking and will support a whole-society-approach that aims to educate young people on the risks, and dangers associated with teenage drinking. We shall support the adoption of the legal purchasing age (LPA) in each county where our members are. In many counties, our members will adopt self-regulating code of practice for the responsible marketing of their product. We shall apply these principals online. TO GETHER IN SPIRIT – KENYA In collaboration with the brewers and distillers we shall empower un-licensed liquor traders to set-up legal business
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