MELTA Members Gain Insights at “Grow with Safaricom Business” Forum

MELTA members had the distinct privilege of attending this month’s “Grow with Safaricom Business” forum, an event renowned for its engaging, informative, and influential nature. The forum, which attracted business leaders and entrepreneurs from various sectors, provided a valuable platform for learning and networking.

Key Speakers and Highlights

The event featured several prominent speakers who are experts in their fields, each sharing insights on different facets of business growth in the digital age. Their presentations were both enlightening and practical, offering attendees new perspectives and actionable strategies.

• Joram Mwinamo, Co-founder and CEO of SNDBX International: Mr. Mwinamo’s session focused on the challenges and opportunities that businesses face in the current digital landscape. He emphasized the importance of innovation and adaptability, encouraging business owners to leverage technology to streamline operations and enhance customer engagement.
• Nyandia Gachago, ACIM: As a strategist and implementer in online marketing, Ms. Gachago provided a deep dive into the latest trends and best practices in digital marketing. She highlighted the importance of a strong online presence and shared strategies for maximizing reach and engagement through various digital channels.
• Nelly Kanja, MPESA Brand Lead: Ms. Kanja’s presentation centered on the transformative power of digital financial services. She discussed how MPESA has evolved to become a critical tool for businesses of all sizes, enabling secure and efficient transactions. Her insights into leveraging MPESA for business growth were particularly valuable for small and medium-sized enterprises (SMEs) looking to expand their market reach.

Enriching Experience for All

The forum was not just about listening to speakers; it was an interactive and enriching experience for all attendees. The opportunity to engage with industry leaders and peers allowed MELTA members to gain a deeper understanding of the evolving business landscape.

• Networking Opportunities: The event provided an excellent platform for networking. MELTA members connected with fellow entrepreneurs, potential business partners, and industry experts. These interactions are invaluable for fostering collaborations and gaining new insights.
• Actionable Insights: The practical advice and strategies shared by the speakers equipped attendees with actionable insights. From enhancing digital marketing efforts to leveraging financial technology, MELTA members left the forum with a wealth of knowledge to implement in their own businesses.
• Empowerment and Growth: The overarching theme of the forum was empowerment through knowledge. By understanding the latest trends and tools available, MELTA members are better positioned to drive growth and success in their businesses.

Looking Forward

MELTA is committed to continuous learning and development. Attending events like the “Grow with Safaricom Business” forum is part of the association’s broader strategy to empower its members with the knowledge and resources they need to thrive.

• Future Engagements: MELTA plans to participate in more forums and workshops that offer valuable insights and networking opportunities. Staying engaged with the broader business community is essential for keeping abreast of new developments and opportunities.
• Sharing Insights: MELTA will be sharing more insights and takeaways from this impactful event in the coming weeks. Members who could not attend will have access to the key learnings and strategies discussed at the forum.

Conclusion

The “Grow with Safaricom Business” forum was a highly successful and enriching event for MELTA members. The insights gained from the expert speakers, coupled with the networking opportunities, have empowered attendees to navigate the challenges and seize the opportunities of the digital age. As MELTA continues to engage with influential platforms and forums, it reaffirms its commitment to supporting and growing the small and medium-sized liquor trading community. Stay tuned for more updates and insights from MELTA’s ongoing initiatives and engagements!