Uniting Spirits, Empowering Success
- Representation and support: The association aims to be the unified voice of liquor traders in Kenya, advocating for their rights, interests, and concerns. It will provide support to its members by offering guidance, resources and assistance in navigating regulatory frameworks, business challenges, and market dynamics.
- Thriving and Responsible Industry: The association is committed to promoting a liquor industry that thrives economically while upholding high standards of responsibility. It will encourage members to adopt responsible selling practices, promote awareness about alcohol-related issues, and work towards reducing the negative social and health impacts associated with alcohol consumption.
- Professionalism and Ethical Business Practices: The association seeks to elevate the professionalism and integrity of liquor traders in Kenya. It will promote ethical business practices, encourage members to comply with legal requirements, and provide training and resources to enhance the knowledge and skills of liquor traders in areas such as customer service, product quality and responsible marketing.
- Sustainable Growth: The association aims to facilitate the sustainable growth of the liquor industry in Kenya. It will collaborate with relevant stakeholders, such as government authorities, industry experts, and community organizations, to create a supportive business environment. This include advocating for fair policies, streamlining licensing process, and addressing challenges faced by liquor traders, with a focus on long-term economic viability and social responsibility.
- Collaboration and Stakeholders Engagement: The association recognizes the importance of collaboration and engagement with various stakeholders. It will foster relationships with government agencies, regulatory bodies, community leaders and other industry associations to ensure that the interests and concerns of liquor traders are represented effectively, and to work towards mutually beneficial outcome for all parties involved.
VISION
MELTA will be focused on protecting the interests and safety of consumers and on ensuring that alcohol is enjoyed in moderation, in ways that are appropriate to the local context and in line with national best practices
- Leadership: The association aims to be recognized as the foremost authority and spokesperson for liquor traders in Kenya, leading the way in shaping policies, standards, and best practices that promote the interest of its members.
- Advocacy and Influence: The association seeks to have a significant impact on decision-making processes at the government and regulatory levels, ensuring that the voices of liquor traders are heard, and their concerns and interests are considered when formulating policies and regulations affecting the alcohol industry.
- Professionalism and Excellence: The association envisions a liquor trading industry in Kenya that upholds the highest standards of professionalism, business ethics, and customer service. It aims to promote continuous learning, innovation, and improvement among its members to elevate the industry’s reputation and credibility.
- Responsible Alcohol Industry: The association strives to be the forefront of promoting responsible alcohol consumption practices, raising awareness about the potential harms of excessive drinking, and supporting initiatives that promote moderation, health and safety within the liquor trading community and the wider society.
- Economic Growth and Community Development: The association aims to position the liquor trading industry as a significant contributor to the national economy, generating employment opportunities, fostering entrepreneurship, and supporting local business. It envisions a strong collaboration between liquor traders and communities, with mutual benefits and shared prosperity.
- Collaboration and Partnerships: The association seeks to build strategic alliances and partnerships with relevant stakeholders, including government agencies, industry association, NGOs, and community organizations, to leverage collective strengths, pool resources, and achieve common objective for the sustainable growth and development of the alcohol industry.
Our Board
Francis Mbogo
Alex Matindi
Francis Munyororo
Christine Mutumi
Brian Mboya
Fred Sadia
Rouline Migoya
Management Structure and Operations
Board of Directors: The board of directors will be responsible for providing strategic direction and overseeing the overall operations of the MELTA. They will be responsible for important decisions, set policies, and ensure the organization’s mission and objectives are being fulfilled. The board will consist of elected or appointed representatives from within the association’s membership.
Chairperson: The chairperson will be the highest-ranking officer of the MELTA. He will provide leadership, preside over meetings, and serve as the spokesperson for the association. He will be working closely with the board of directors to implement the association’s strategic goals and represent the interests of its members.
Executive Committee: The executive committee will be composed of key officers or directors who will assist the chairperson in managing the day-to-day affairs of the association. This committee will include the Vice President, Secretary, Treasurer, and Directors (Program, Partnership, and Welfare). They’ll collaborate with the president and oversee specific areas of responsibility within the association.
Association Staff: MELTA will have an office support staff responsible for the day-to-day operations in the meantime. More staff members will join the management which will include an executive director, administrative personnel, event coordinators, communications specialists.